At Citations Manager, we get many different questions from our customers. One of the most common is: “why do I need a citation builder?” It’s a valid point: after all, you successfully run your own business. You got your business to the point where it can make money, draw in customers, and more. As a testament to the quality of your work, you probably have glowing reviews on Yelp, a following on social media, and other qualifications of that nature. Here at Citations Manager, we can help you to get more out of your business’s accomplishments so that you can grow your business even further. Better still, you can do so while focusing more on your business.
A Dedicated Citation Builder
SEO is not just one simple thing. Good SEO, successful SEO, consists of so many different facets, so many different moving parts, to focus on just one area is to fall behind. The companies that think SEO is just social media, or that it’s just some kind of online ad, are the ones who drop precipitously through the bottom of the Google rankings. One of the more overlooked ways to help your company to climb the rankings is through these citations.
“Citation,” the way the word is used in SEO, is not used the same way the dictionary defines it. There, “citation” is defined as “mention of a soldier or a unit in orders, usually for gallantry” or “any award or commendation” or even “a summons, especially to appear in court.” The next definition, however, is the one that gets closest to how we use “citation” in SEO: “the act of citing or quoting a reference to an authority or precedent.” With our citations, we’re giving your company’s contact information, with your authority behind it. That way, people can know it’s the right contact information.
Incorrect contact information, in your online citations, can hurt your company. Someone who goes online finds your hours of operation on Yelp or something, then contacts you during that time without realizing those hours are incorrect is deeply unlikely to ever try again. Moreover, Google itself keeps businesses with incorrect citations allow in their rankings, thus doubly penalizing them. Having correct citations is more important than ever.
Of course, as important as citations are, you didn’t get into your business so that you can manage your citations. That’s not your industry. You started your business to run your business, not to hop from directory to directory to make sure that your phone number was placed correctly. That’s where our experts at Citations Manager come in. No matter which of our packages you choose, we can make sure that your citations are correct across all fifty directories.
Yes, you read that right: across all fifty directories. There are more third-party directories out there on the internet than most people know about. However, you can rest assured that Google knows about them. Indeed, Google includes each of them in their web crawling, so you want to be certain that your company is properly and correctly referenced and represented on each of them. That’s what we can do for you. With our help, we can put your company on each of those directories in the right way.
One thing to remember: you may not be able to think of fifty different online third party directories off the top of your head. That’s fine, as most folks can’t. However, there are plenty of people out there who can. There are plenty of people in your area who not only know of those directories but trust them implicitly. When your company is appropriately represented on a new directory, you can reach out to a deep well of potential customers in your area that may not have had the slightest idea even existed before. That’s just one more service that we can provide.
On top of that, we can make sure that your citations stay up to date, too. So many of the inaccurate citations that companies are penalized for didn’t start that way. Many of them were accurate, once upon a time, but then they were never updated. So, when a company’s hours change, they get a new phone number, or they move somewhere else, one directory or another isn’t updated. Then, that makes the one listing inaccurate, which can draw the aforementioned frustrated customers as well as the wrath of Google. In a very real way, this can lead to a company being punished for growth.
With Citations Manager, you never have to worry about that. We update all of your directories automatically. That way, when your phone number changes, it changes on each of your directories. The moment we know about your new number, it’s up. That way, you’re never penalized for inaccurate information. Instead, as you grow in the “real world,” you’ll grow online as well.
Building Citations, Measuring Progress
For many business owners, one of the major problems with building an online presence is actually tracking how it works. Sure, you post on social media, use an SEO strategy and all of that – how can you tell if it’s really working? Here at Citations Manager, our accurate reporting lets you know exactly how everything is going. This not only shows you, in real-time, exactly how effective your platform is, but it also allows for essentially unlimited improvement. Once you see what’s working, then you can adjust the stuff that isn’t working as well. That way, you’re firing on all cylinders.
We generate reports on all of your analytics. That way, you don’t just have to assume how your online platform is working, nor would you have to take our word for it. Instead, you can see it all laid out in crystal clear, meticulous detail. You can see where and how your listings appear in search results as well as profile views. If you’re like many of our clients, in the beginning, you’ll have some clear strengths. By that same token, you may have some areas that are quite obviously in need of improvement. That’s a very good thing, however, because you can draw upon the successful results to see how and what to improve.
Simply by having Citations Manager on your site, you can get seen by more people. By being on those fifty directories, your chances of being noticed by more potential customers in your area increase. Then, with our advanced analytics, you increase your chances even more. When business owners think of an “online presence,” it’s easy to think of something that has to be “guessed at,” or that a company which succeeds online somehow “got lucky.” It has nothing to do with luck. Building a successful online presence with a great return on interest is all about spending your time and money wisely (just like practically everything else in business). The idea of “work smarter, not harder” is a cliché for a reason: it’s true. It’s especially true when it comes to having a better online presence.
Citations Manager: Improve Your Citations, Improve Your Company
We know that your company is different from any other, with unique strengths and challenges. That’s why we have multiple packages available so that you can find the right one to fit your company. With three packages available, starting at $49 a month and going up to $149 a month, we want to be able to help as many companies as possible to rank higher on search engines. In a sense, our company protects your investment. You put a lot into your company, and you deserve to have it seen by more of your potential customers online. We have a way to help with that. You can schedule a consultation with us, and we can help you figure out which package is right for your needs when you message us through our site or call (855) 639-2300.